What you approve and what runs on its own
Nothing publishes that you have not decided to let publish. Every automation starts in draft mode, where the app writes and you approve. Most owners move review replies to Hybrid after the first week, so positive reviews are answered within the hour and negative ones still get a human read. Photos and posts move to automatic once you have seen a few captions and set the tone.
Your brand voice is one setting: friendly professional, formal, casual, local and neighbourly, and several more, with a line of your own instructions on top. It shapes replies, photo captions, and posts together, so the profile reads like one person wrote it.

