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Google Business Profile, explained by people who fix them all day

Suspensions, fake reviews, verification, and the week-to-week work of keeping a profile active. Written from the cases we run, not from a keyword list.

Latest

September 30, 2026 · 6 min read

Why Google suspended your Business Profile: the nine usual reasons

Google rarely says why it suspended a profile. The nine triggers behind most suspensions, how to tell which one hit you, and what to fix before you appeal.

Suspensions and reinstatement

Why Google suspends profiles, how the appeal works, and what to do when it does not.

How long does Google Business Profile reinstatement take?Days to weeks, and Google never says where you are in the queue. What each stage of a reinstatement appeal looks like, what silence means, and when to escalate.September 29, 2026 · 5 min read Why Google suspended your Business Profile: the nine usual reasonsGoogle rarely says why it suspended a profile. The nine triggers behind most suspensions, how to tell which one hit you, and what to fix before you appeal.September 30, 2026 · 6 min read

Reviews

Fake reviews, removals, replies, and asking customers the right way.

How to report a fake Google review so it actually gets removedFlagging a review and hoping is why fake reviews stay up. The policy to name, the reason to write, where to file, how to appeal, and what to do meanwhile.September 28, 2026 · 5 min read Google removed a real review from my profile. What happened, and can I get it back?A five-star review vanished and nobody flagged it. Why Google removes genuine reviews, which removals are permanent, and how to notice them fast.September 27, 2026 · 5 min read

Verification

Codes, postcards, and the video Google keeps asking for.

Video verification for a service-area business: what to film so it passes the first timeNo storefront and Google wants a video. What a passing recording shows for a plumber, cleaner, or mover, in what order, and the mistakes that get it rejected.September 25, 2026 · 5 min read

Guides

Practical answers for owners who run their own profile.

Google Business Profile not showing on Maps: seven reasons and how to check each oneVerified, complete, and still not showing. Suspension, verification, proximity, duplicates, category, pending edits, or a filter: how to tell which, in order.September 26, 2026 · 5 min read

For agencies

Running Google Business Profiles for clients at scale.

How to manage 100 Google Business Profiles without a team of fiveOne profile takes an hour a week. A hundred is a job. The operating model: approvals by exception, schedules per location, one queue, alerts that find you.September 24, 2026 · 5 min read Google Business Profile reporting for clients: what to show every month, and what to leave outClients do not renew over a rank screenshot. The monthly report that keeps accounts: calls and directions, review coverage, activity, standing, and one score.September 23, 2026 · 5 min read White-label Google Business Profile management: what it actually needs to includeA logo swap is not white-label. The six things an agency needs before putting its name on a GBP platform: domain, branding, isolation, access, support, exit.September 22, 2026 · 5 min read How to price Google Business Profile management as an agencyPer profile, per bundle, or per outcome. How agencies price GBP management, what it costs with automation, and how to charge for suspensions and attacks.September 21, 2026 · 5 min read